$1,200/WEEK "HANDING OUT" A SHEET OF PAPER

$1,200/WEEK "HANDING OUT" A SHEET OF PAPER

TO OVERWEIGHT PEOPLE!

That sheet of paper is a basic diet plan. We all know that people

are always looking for a new diets to supplant the diet they

failed to follow last week. You can profit from this basic,

simple diet plan by giving it away free, charging the dieter only

a small amount for postage and handling. You can make thousands

of dollars a month.

Alternately, you can hand out an ad circular promoting a special

diet research and developed - and wait for the orders to come in.

One man I know was getting back 42,000 for every 1,000 he

distributed!

The best way to reach these dieters is buy classified ad space in

a national magazine or newspaper, a proven successful marketing

technique. Ads in publications like Popular Science and The

National Enquirer yield excellent returns on these ads. Because

millions of copies are distributed each month, even a small

response means thousands of dollars in revenues.

To create your ad, start by looking over the classified ads in

the publications. Study back issues and mark the ads that show up

consistently. Note that the ads are short but provocative. You

can bet these marketers are making a bundle.

Draft your own ads. They should make their point simply. You want

the reader to jump on the offer a diet that will cause weight

loss painlessly.

Don't attempt to pass yourself off as a diet expert. Food science

is a broad and complex field. Telling people to undertake radical

diets is a risky undertaking, because some people can kill

themselves if they combine strong willpower with a physiological

makeup that you, and even they, may not be aware of. And, wild

diets are rarely necessary. The average person needs only some

simple pointers.

Keep you recommendations mild. Keep in mind that for most people,

the quantity of food they eat is the issue. All most people have

to do to lose weight is to cut the quantity of each food they eat

each day. They would have to cut very few foods out of their

diet, although the United States government recommends cutting

fat calories to less than thirty percent of the diet.

Obtain a copy of the United States government recommendations for

daily diet from the Government Printing Office in Washington, DC,

and build a menu around that. This will provide a safe, moderate

diet approach to those serious about dieting carefully.

With a carefully designed diet and the use of direct response

advertising in classified ads in national publications, you will

be able to make impressive profits each month.