HOW TO MAKE UP TO $5,000 A WEEK JUST

HOW TO MAKE UP TO $5,000 A WEEK JUST

TALKING TO PEOPLE

Seminars and workshops are today's main mode of learning for

adults who are beyond the formal educational system. These

short-term formats serve information quickly and efficiently. You

can run seminars on any subject you care to.

With seminar fees ranging from $5 to over $500 a day per person,

you can generate thousands of dollars a day in revenues, with net

margins of twenty percent or more. All you need is a telephone,

typewriter, filing cabinet, and some forms and supplies.

If you capture people's interest, you can sell a $500 seminar

more easily than a $49.95 one. Fees for seminars vary widely, but

two thirds of them fall between $100 and $500. Your concern,

however, is profitability more than total revenues. Set your

seminar price as high as you can without participation tailing

off dramatically. And don't pass the point where more

participants cause your costs to rise so much that profitability

suffers.

Your major advertising will be by direct mail. Direct response

advertising, which includes direct mail, motivates the reader

quickly. A good example of direct mail packaging is the Reader's

Digest sweepstakes.

Your meeting space should convey a sense of intimacy. You neither

want a huge room that looks empty even with a good crowd in it,

nor a too-small room that can't accommodate the crowd. The site

doesn't have to be fancy, but it must be easy to find,

comfortable and safe.

The length of your meeting should be based on the amount of solid

content you can provide. Don't try to puff up the length of the

seminar, particularly if it means an overnight stay for the

participants.

To evaluate the best length, calculate your costs for half-day

and full-day programs. You may find you can deliver the message

effectively in a half a day, cutting costs and improving

profitability.

One risk in the seminar business is that you must commit to room

space long before you know your revenues. Be sure if you reserve

a room that you know the final date for backing out of the

reservation.

You want your attenders to leave feeling they have gotten some

valuable information and been at least mildly entertained in the

process. Will it be cost-effective to hire a speaker? At the

beginning of your career in putting on seminars you may want to

deliver the seminar yourself, not only to cut expenses, but to

get a feel for what works and what doesn't. A good presenter has

a solid grasp of the information being covered, a touch of

showmanship, and is reliable and prompt.

For a topic, you can show people how to present their own

seminar. You can spice up the delivery with examples from your

own experience, giving them a firsthand look at the field.

Determine if you attenders want networking time. For many

participants, the contact with other people of similar interests

is the primary reason for attending.

Finally, the seminar provides a great environment for generating

other revenues. You can make money from back-of-the-room sales of

computer disks, books, tapes, videos or other materials related

to your seminar. Such sales can add thirty percent or more to

your total receipts.